STRATYVE PODCAST

Conversations with GTM leaders who've been here before

Behind the scenes with top go-to-market practitioners to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team, top of mind challenges and goals.

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Thu May 28 2026

From CEO Operator to PE Advisor: PV Boccasam on Why Enterprise Buyers Buy Certainty, Not Software

Wed Apr 22 2026

From Oracle and SAP to Founder to Stanford: Holly Roland on Building GTM That Compounds with AI

Thu Mar 19 2026

How GTM Teams Win More by Moving Faster with Kris Rudeegraap, Sendoso CEO

Wed Feb 18 2026

Inside the Mind of a Chief Growth Officer: Building a Bowtie GTM Engine with AJ Gandhi

Tue Jan 27 2026

From Hyperscalers to Startup: GTM Lessons from a Former Microsoft & Amazon AI Executive

Mon Dec 29 2025

From SDR to SVP of Sales: The Go-To-Market Thinking Behind Akshay Doshi's Rise

Thu Nov 13 2025

GTM In The AI Era: 30 Years of Lessons with Mayfield's Gamiel Gran

Wed Oct 15 2025

The Hybrid GTM Playbook: Turning Customer Success into a Growth Engine

Tue Sep 30 2025

Curiosity-Driven GTM: 3x Founder Cy Khormaee on Building AegisAI

Wed Aug 27 2025

From Cold Calls to Customer-First GTM: Max Gartner’s Playbook to Scaling Revenue

Wed Jul 30 2025

From BDR to YC Founder: Simon Ooley’s GTM Playbook for 0 to 1

Wed Jun 25 2025

From Wall Street to Workflow: Karthik Suresh’s GTM Pivot into the AI Agent Era

Wed May 14 2025

Earn the Right: Leslie Venetz on Building Trust in B2B Sales

Tue Apr 15 2025

From Product Manager to 2x exited Founder: Ramesh Prabagaran’s Go-To-Market Success Playbook

Mon Mar 31 2025

From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey

Wed Feb 26 2025

Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski

Wed Jan 22 2025

The Power of Strategic Partnerships in Go-To-Market: How to Foster Relationships and Drive Growth With Emir Elliott-Lindo

Thu Dec 19 2024

Bootstrapping to Scaling Revenue to Exit:  GTM Conversation with Gururaj Pandurangi, 3x Founder

Wed Nov 27 2024

Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan

Wed Oct 30 2024

The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)

Mon Sep 30 2024

Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard

Sat Sep 07 2024

The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley

Fri Aug 30 2024

Improve your Go-To-Market Metrics through Positioning & Message Testing with Andrew Hatfield

Thu Aug 01 2024

Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage

Fri Jul 19 2024

Product Hunt Launch Secrets: A Conversation with Leo Bosuener

Thu Jun 27 2024

Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez

Thu Jun 13 2024

Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts

Thu May 23 2024

Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense

Wed May 08 2024

Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing

Wed Apr 17 2024

Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO

Fri Mar 29 2024

People-Centric GTM: Mark Kilen’s Framework for B2B Growth

Thu Mar 14 2024

Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises

Fri Mar 01 2024

From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.

Thu Feb 22 2024

From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth

Wed Feb 07 2024

Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty

Wed Jan 31 2024

Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy

Wed Jan 17 2024

Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman

Wed Jan 10 2024

Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing

Wed Dec 20 2023

Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone

Wed Dec 13 2023

Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore

Wed Dec 06 2023

Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak

Wed Nov 22 2023

Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor

Wed Nov 15 2023

Customer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan Ganesan

Wed Nov 08 2023

The Aligned Approach: Secrets To Navigating Complex Sales Motions With Gal Aga

Wed Nov 08 2023

A Marketing Leader's Journey In Category Design With John Rougeux

Wed Nov 01 2023

Clin.AI: Pioneering Automation In Clinical Trials With Kalyan Obalampalli

Wed Oct 25 2023

Building A Solid Go-To-Market Engine With David Dulany

Wed Oct 11 2023

From FMCG Sales To Factors.ai: Go-To-Market Lessons With Srikrishna Swaminathan

Wed Oct 04 2023

Leading The Carabiner Group With Cliff Simon

Wed Sep 20 2023

Proof Analytics: The GPS For Data-Driven Go-To-Market Excellence With Mark Stouse

Wed Sep 06 2023

Go-To-Market: Achieve Competitive Advantage In Marketing With Sandeep John

Wed Aug 16 2023

From Good To Great: How Account-Based Marketing Revolutionizes Sales And Marketing Alignment With Kristina Jaramillo

Wed Aug 02 2023

RevGenius: Building An Amazing Community With Jared Robin

Wed Jul 19 2023

Passion, Promise, And Wall Street Dreams: Building High-Performing Sales Development Teams With Tito Bohrt

Wed Jul 05 2023

From Company-Centric To Human-Centric: The Evolution Of Go-To-Market With Nick Bennett

Wed Jun 14 2023

ArmorCode’s Go-To-Market Approach: Serving Customers In The AppSec Space With LingRaj Patil

Wed Jun 07 2023

Elevating Go-To Market With Thought Leadership With Robert Buday

Wed May 17 2023

Insider Insights: The Art Of B2B Go-To-Market Marketing With Karen Steele

Wed May 10 2023

A CMO’s Approach To A Go-To-Market Strategy With James Kessinger

Wed Apr 19 2023

Sharpening Your PLG Mindset: Understanding The Customer Journey And Staying Relevant In The Market With Dirk Schart

Wed Apr 05 2023

The Holistic Approach To Marketing: How Arbinger Is Changing Approaches To Marketing With Lisa Sharapata

Wed Mar 15 2023

Achieving Business Success Using A Customer-Centric Approach With Amy Borsetti

Wed Mar 01 2023

Delivering Customer-Centric Go-To-Market Solutions In Programmatic Advertising With Ali Wendroff, TripleLift

Thu Jan 19 2023

Criteo: Bringing A Richer Experience Through Impactful Advertising With Nola Solomon

Wed Nov 30 2022

Krish Ramineni On Becoming Detail-Oriented On Your Meetings With Fireflies.ai

Wed Nov 23 2022

Sales Forecasting As A Go-To-Market Org With Holly Procter

Wed Oct 19 2022

Launching Your Go-To-Market Business In A New Market With Joyce Zhang Gray From Alariss

Wed Sep 28 2022

Voice Of The Customer For Your Startup Success With Shruti Kapoor

Wed Mar 02 2022

Customer Engagement Success Through The Go-to-Market Strategy With Jamie Cleghorn

Wed Nov 10 2021

Accord And The Power Of Customer Collaboration With Ross Rich

Wed Nov 03 2021

Ravi Pendekanti On Why Customer Focus Is Vital In B2B Go-To-Market

Wed Sep 01 2021

Moments That Matter: How To Deliver Value To Your Clients Fast With Anthony Cessario

Wed Aug 18 2021

The Go-To-Market As A Multiyear Journey With Pradeep Nair

Wed Jul 14 2021

Finding Courage In Marketing With Aditya Kothadiya

Wed Jul 07 2021

How Content Strategy Leads To Better Results With Sarah Allen-Short

Wed Jun 30 2021

A Closer Look Into Cisco's GTM Strategies With Sree Chadalavada

Wed Jun 23 2021

Go-To-Market Strategies: Driving Customer Success With Karim Zuhri

Wed May 26 2021

Grow Your Business Exponentially By Identifying Your Go-To-Market Strategy With Sangram Vajre

Wed May 05 2021

Strategies For Directing Sales Operations With Shaun P. Allen

Wed Apr 28 2021

The Go-To-Market Approach For Rocket Ship Growth With Jeff Reekers

Wed Mar 31 2021

Tolgar Alpagut: Why Forging Audience Connection Is Important In Today’s Market

Wed Mar 24 2021

Driving Customer Adoption Through Sales And Marketing With Roger Beharry Lall

Wed Mar 17 2021

Starting A Consistent Business Strategy Execution With Jeremy Epstein

Wed Mar 10 2021

The Go-To-Market Goes Serverless With Anshu Agarwal

Wed Mar 03 2021

Leveling Up Account-Based Marketing In The SaaS Industry With Franco Caporale

Wed Feb 24 2021

Kyle Lacy: How Innovative Marketing Strategies Can Change Your Business Growth

Wed Feb 17 2021

The Go-To-Market For Scaling Startups With Ajit Deshpande

Wed Feb 10 2021

The Power Of Building Empathy In The Go-To-Market With Charlie Wilson

Wed Feb 03 2021

Breadcrumbs: Scoring Leads The Way It Should Be Done With Armando Biondi

Wed Jan 27 2021

The Right Way To Create A Working Go-To-Market Strategy With Bhaskar Deka

Wed Jan 20 2021

The Go-To-Market: From Rock Bands To Marketing With Reid Genauer

Wed Jan 20 2021

Thriving In B2B SaaS Through Account-Based Marketing With Leela Gill

Wed Jan 20 2021

Marketing Across The Spectrum: From Startups To Industry Leaders With Shashi Kiran, CMO Of Aryaka

Wed Jan 06 2021

B2B Go-To-Market Leaders Podcast: A Show That Deconstructs How Top Good Market Leaders Operate

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