Podcast

  Marketing is always about finding your ideal customer. You need to really study their problems so that you can find a way to solve them. You have to have a unique and creative insight into your product to compete with the competition. This all requires a little bit of courage. Join your host, Vijay Damojipurapu and his guest Aditya Kothadiya on how to be a marketing leader. Aditya is the founder and CEO of Avoma Inc. He is well-versed in go-to marketing and product-led marketing. Learn how to find the courage as a leader to push through all the uncertainties in the business industry. Read More

  Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is joined by  Sarah Allen-Short, Vice President of Marketing for Give And Take, Inc. Also known as the Marketing Doula, Sarah sheds some light on how content is fundamental not only in driving sales but in optimizing internal processes as well. She explains how businesses should incorporate content strategy into the sales process and create alignment within an organization. She also explains how she advises clients by providing support, information, and assistance as they “birth” their product. Tune in for some useful tips Read More

  We are approaching a cloud-based world where everything is turning digital. How does the go-to-market strategy change? How do companies like Cisco adapt to new and different business strategies? Learn more about the process of GTM with the Head of GTM Strategies at Cisco, Sree Chadalavada. Before working with Cisco, Sree has worked with Gartner, a global research and advisory firm, in various roles for over 14 years. Now with Cisco, Sree is leading the GTM for their DNS Center. Catch Sree in this interview with your host, Vijay Damojipurapu, about how to market a subscription-based model and other business strategies. Discover why customer Read More

  There is no one recipe for success when it comes to go-to-market strategies. Each business is unique, and you need to be ready to adapt. In this episode, Vijay Damojipurapu interviews Karim Zuhri, the COO of Cascade. Karim builds a people culture, guides with data, and leads for impact. He discusses his previous experiences with product marketing and what it takes to drive customer success. Listen and learn from his experience in streamlining and focusing your business. — Listen to the podcast here   Go-To-Market Strategies: Driving Customer Success With Karim Zuhri I have with me Karim Zuhri from Australia, who is also the Chief Read More

  One of your main goals as an entrepreneur is to grow your business. While there are many ways you can go about that, Sangram Vajre, co-founder at Terminus, believes that the most important thing is for you to truly understand the go-to-market and what a good market is. He tells Vijay Damojipurapu that go-to-market is a process of transforming your business consistently and there are different stages that can help you with it. There’s the ideation stage, transition stage and the execution stage. All these stages combined with a great understanding of the platform market fit and product-market fit will create a path to your business’ success.  — Listen to the podcast here   Grow Your Business Exponentially Read More

  No matter which sales operations department you belong to, it’s important to point out that everybody’s rowing together. Vijay Damojipurapu’s guest today is Shaun P. Allen, sales director at Citrix. Here, Shaun discusses his journey into sales and how he defines the go-to-market and applies it to his company. Extending the framework he teaches his sales team, he then shares what he calls the D.A.L.I. model. He talks about how he uses it to direct sales operations, how they measure the metrics or KPIs, and how they overcome big barriers when it comes to executing their goals this 2021. Follow Shaun and Vijay in this conversation as you Read More

  What does the go-to-market strategy look like for a company that has seen rocket ship growth over the last couple of years? What did they do differently? Vijay Damojipurapu is with someone who has the answers to that. In this episode, he sits down with Jeff Reekers, the CMO of Aircall, to talk about the tremendous growth of the company and their overall go-to-market approach. Moving away from the America-first approach, Jeff talks about how they went to Europe and then expanded into India and other regions. He discusses doing content marketing across different markets, structuring a team and budgeting, investing in the end-to-end Read More

  Today’s technology brought the marketing strategy into the age of information overload, changing the game forever. Despite this change, building a strong audience connection is one thing that will evolve but never go away. Therefore, at every marketing level, what you can deliver is what will matter, even more than your brand name. Vijay Damojipurapu sits down with Tolgar Alpagut to talk about handling feedback to improve their processes, delivering content regularly through online means, and the importance of reliable customer service. He also provides a glimpse of how they do marketing technology as the Vice President of Marketing at Tatsoft, talking about building Read More

  There is bigger machinery behind enabling sales. In a B2B SaaS world, it doesn’t stop at building your customer and the buyer. It starts after the fact, which is about customer success, user adoption, and then retention. That is why the go-to-market is vital for any company, and Vijay Damojipurapu has the guest to speak to us about taking this strategy to his company. He sits down with Roger Beharry Lall, the VP of Marketing at Traction Guest. Here, he talks about his go-to-market journey, how he is going beyond the product launch, and thinking of the product roadmap, scaling, and building a community. Read More