Behind the scenes with top go-to-market practitioners to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way.
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SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches, account-based marketing trumps everything else. Leela Gill, the VP of Marketing at Intelligence Node, specializes in this space and has a track record of delivering this strategy in the B2B SaaS marketing space. For her, account-based marketing is simply Marketing 101. Listen in as she joins Vijay Damojipurapu on the show to explain how this strategy works and how she engages her marketing team at Intelligence Node to deliver the Read More -
Many marketing leaders and entrepreneurs stumble into the space by sheer discovery. For Reid Genauer, that is from starting a rock band all by himself, which eventually led him to learn the vocabulary and skills to go and transition into the marketing world. In this episode, he joins host, Vijay Damojipurapu, to share with us that colorful and bright career journey and the lessons it taught him that shaped his thinking as a marketing leader. Notably, he dives deep into the go-to-market that companies need to utilize. Reid also answers some key questions that are often faced by many leaders in the industry. How Read More -
Welcome to the B2B Go-To-Market Leaders podcast! The show where host Vijay Damojipurapu deconstructs how top good market leaders operate. In this pilot episode, he gives you a brief view of the exciting things to expect from the show. Get into this journey to more knowledge with Vijay, guiding you to navigate the industry while becoming the better version of yourself. — Listen to the podcast here B2B Go-To-Market Leaders Podcast: A Show That Deconstructs How Top Good Market Leaders Operate The show where I deconstruct how top good market leaders operate. You’ll hear the strategy, their budget, what works, what doesn’t, how Read More -
How To Subscribe To Our Podcast Please use the buttons below to subscribe to B2B Go-To-Market Leaders Show on your preferred podcasting app. How To Rate Our Podcast “5-stars” To rate our podcast “5-stars” on iTunes please scroll to the corresponding instructions below. Google Podcasts, Tune-In, iHeartRadio, Google Play, and Spotify do not have ratings or reviews for podcasts on their apps. How To Rate Our Podcast “5-stars” On iTunes Help us reach more people by giving us a 5-star rating on iTunes! Here’s how… If you’re on Read More